After eleven years of emptiness, a local radio station back in Pavia information: TelePavia forward yesterday by using the technology of digital terrestrial. "Ours is a project born of a romantic couple of years ago - says the director of news Micalizio Claudio - who found the willingness and confidence of the publisher John Arrigone. It will be a television service to the territory, not the usual loaf of déjà vu
Mauritius Caverzan
left yesterday to fill a gap of eleven years, the new local radio station in the province of Pavia, distributed 560 thousand inhabitants, but it would be rather dispersed in 190 municipalities. Already tuned on digital terrestrial television (which will become operational on May 18 for Raidue and Rete 4 and for all networks from 15 September), TelePavia is the new local television station that serves a need for information and entertainment in an area lacking in the media. The province of Pavia, in fact, more than a decade has neither TV nor radio broadcaster with the exception of two small antennas that do not cover the entire area. And La Provincia Pavese is the only local newspaper. The program's debut was "a news program with built-in press releases and reading the local newspaper and newspaper inserts that have a Lombard," describes the
Claudio Micalizio, editor of the newspaper, former voice of the news on Radio Monte Carlo from which resigned in recent weeks. Broadcast every hour with continuous updates and three editions of the longest at 19, at 20 and 24, the news will be one of the strengths of the schedule of TelePavia broadcast from seven o'clock in the night that relies on a programming strong local characterization, with emphasis, documentaries, talk-show policy, service book, events and traditions of the area, a lot of sport. "Our project is a romantic born two years ago - riassumeMicalizio, bunting of origin and residence - when we realized that the transition to digital technology would give us the opportunity to inaugurate this new adventure. Together with Mark Punch, producer of the World Championship in Italy with a long experience with Mediaset and he Pavia doc, we introduced by Gianni Arrigoni, local businessman and publisher, who believed in the idea. And believed it even more after the necessary analysis and verification. " The intention of the leaders diTelePavia is distinguished in the landscape of the local: "We did not want to put the foot
' yet another private TV boxes stuffed with distance and the seventh step. So we have involved a number of local professionals and highly motivated grassroots. " The central time of the morning and afternoon (from 11 to 13 and from 17 to 19) will be occupied by solid lines, a lounge-box service information, insights, contacts and advice for consumers. During the weekend drawing up and moves out, thanks to a mobile direction, follows directly in the cultural and social events in theaters and in the main squares of the province. All this without falling into a dimension to the TV tower, but instead of taking a national perspective, and even European-because-we are citizens sottolineaMicalizio of the third millennium with international interests and ambitions. " Yesterday, for example, the star of the morning talk show was the president of the province Victor Poma, with whom he also discussed the 2015 Expo, "which, while based in Milan, can not fail to spread its effects on throughout the Lombardy region. " Another workhorse of the new station will be the sport, especially football, basketball and volleyball, with the unique races of the leading teams, from football to Riso Scotti Pavia female volleyball in Serie A. And then the columns, comments, interviews with players. Finally, the policy, focused on a talk show on Friday night entitled
TargatoPv, feather in 'loop around the schedule of' issuer 'because - explains Micalizio -
for the first time we have the ambition to open microphones and spotlights to the representatives of all parties with the aim of telling the current policy to make it finally understand for viewers. Without filters, but without fights. " Best wishes, therefore TelePavia, new regional voice of the issuer. "Models do not have closed-Micalizio -. Not to presume to be best, but more so genuine because we turn to an audience "virgin". "
(from The Journal of Tuesday, February 2, 2010, p.. 45)
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